Automotive sales in Canada didn’t have quite as much of a banner year in 2025 as they did the year before. In 2024, sales were up 8.2 percent year over year, while 2025 managed just 2 percent according to Desrosiers Automotive Consultants. Still, given economic pressures, the federal luxury tax, and the temporary halt of the Government of Canada’s EV rebate program, it’s impressive that sales continued on a growth trajectory at all.
For the 16th year in a row, the Ford F-Series was the best-selling nameplate in Canada overall in 2025. The F-Series has also been the best-selling pick-up truck nameplate in the country for 60 years straight. In second place, the Canadian-built Toyota RAV4 continued as the best-selling SUV despite going through a generational change partway through the calendar year. The GMC Sierra and related Chevrolet Silverado trucks finished third and fifth respectively, which contributed to General Motors being the top selling automaker in 2025. The Honda CR-V, which is also assembled in Canada, finished between them in fourth place.
While the Honda Civic, Toyota Corolla, and Hyundai Elantra were the top three passenger cars sold in Canada in 2025, none of them managed enough volume to crack the top 10. On top of SUVs and trucks taking up 87.6 percent of the market versus sedans and hatchbacks, subcompact, compact, and midsize SUVs now account for more than 50 percent of vehicle sales in Canada according to Desrosiers. This means those three segments are outselling the rest of the market’s 16 vehicle segments combined.
The Best-Selling Cars in Canada in 2025
1. Ford F-Series (138,470)
Ford’s F-Series trucks maintained their vice grip on Canada’s automotive market once again in 2025. The F-Series line-up — which includes the Ford F-150 full-size pickup truck as well as Ford Super Duty trucks — logs the biggest figure for a single nameplate by nearly double and even beats the combined figure for the two General Motors trucks, the related Chevrolet Silverado and GMC Sierra. 2025 marked the 60th consecutive year in which the Ford F-Series has been the best-selling truck in Canada and the 16th consecutive year where it’s been the top-selling nameplate overall.
2. Toyota RAV4 (75,573)
When a new generation of a vehicle launches in the middle of a calendar year, that car typically sees a dip in sales. However, the Toyota RAV4 is such a powerhouse in Canada that the transition from its fifth to sixth generation barely registered. For 2025, the Canadian-built RAV4 kept its second-place position on the sales charts as well as the title of best-selling vehicle that’s not a pickup. Canadian buyers continue to flock to dealerships thanks to the RAV4’s consistent reputation for reliability and the fuel economy afforded by the newly standard hybrid powertrain and the available plug-in hybrid (PHEV) .
3. GMC Sierra (59,962)
The GMC Sierra continues in the third spot on the list of the top 10 best-selling vehicles in Canada, and it’s the best-performing model range from General Motors. Like the Ford and Ram statistics, sales of the full Sierra line count here, including heavy-duty trucks. As usual, though, if sales figures for the Sierra and the related Chevrolet Silverado were tallied together, their combined sales would put them firmly into second place.
4. Honda CR-V (55,987)
The Honda CR-V, which is assembled in Alliston, Ontario, held steady in fourth place among the best-selling vehicles of 2025. There’s still plenty of room for growth, though. While Honda has expanded the number of models available with the very popular hybrid powertrain, the CR-V still lags nearly 20,000 units behind its closest competitor, the Toyota RAV4.
5. Chevrolet Silverado (54,068)
Strong sales on the Chevrolet Silverado full-size and heavy-duty truck line allowed the nameplate to move one spot up on the list of 2025’s best-selling vehicles. As noted above, if the GMC Sierra’s sales figures were combined with the Silverado’s, these related trucks would share second place on this list. Solid sales performances from both these models contributed to General Motors being the best-selling automaker overall in Canada in 2025.
6. Ram Pickup (42,759)
Ram drops by two positions on this list for 2025 and saw the biggest losses among pick-up nameplates for the second year in a row. The piece of the puzzle we don’t have is whether Stellantis is earning more money on each of its sales to make up for the volume loss. The brand has discontinued its regular cab trucks as well as more affordable models, most notably the Ram 1500 Classic, which has effectively created a pivot into more premium territory. Whether that strategy will prove profitable is yet to be seen.
7. Hyundai Tucson (41,840)
Hyundai’s compact SUV, the Hyundai Tucson, makes a surging return to the vehicle sales top 10 for 2025 after dropping off the list entirely after 2024. Wider availability of the Tucson’s hybrid models, a plug-in hybrid (PHEV) option for even better fuel efficiency, and an excellent combination of desirable features in frugal packaging have made the Tucson the top-selling product for the Hyundai brand.
8. Nissan Rogue (36,034)
Nissan may not be booming on a global scale, but the Nissan Rogue compact SUV remains a sales winner in Canadian dealerships despite dropping one spot from the year before. Its three-cylinder engine makes the Rogue the most fuel-efficient non-hybrid in its class, a point that continues to resonate with Canadians.
9. Ford Escape (32,956)
The Ford Escape once again holds up ninth place on the vehicle sales top 10 after 2025. This is especially interesting given Ford’s plan to discontinue this compact SUV at the end of the 2026 model year. The Blue Oval says the decision lets the brand focus on the more rugged Ford Bronco Sport and future electrified vehicles, and yet the Escape continues to outsell nearly everything else in its lineup. This continues to be a storyline worth watching.
10. Subaru Crosstrek (32,534)
Rounding out the top 10 best-selling vehicles in Canada in 2025, we have the Subaru Crosstrek as the only subcompact SUV to make the cut, finishing ahead of competitors like the Nissan Kicks and Hyundai Kona. With its small crossover dimensions and standard full-time symmetrical all-wheel drive (AWD), the Crosstrek is an affordable vehicle that inspires confidence for driving in Canadian winters.
